
Best Practices & Inspiration
MAX AI: The First AI-Powered RMS for Meetings & Events
MAX is the first AI-powered Revenue Management System designed specifically for Meetings & Events. Unlike traditional tools, which were built with rooms and transient business in mind, MAX focuses entirely on optimizing function space.
Crowne Plaza Antwerp & Get Into More: Driving M&E Success
Discover how Crowne Plaza Antwerp optimizes Meetings & Events revenue with Get Into More. Read insights from Willem Meeus & Mathieu Van Welden on data-driven M&E success.
Playing Tetris with Your Event Space?
Ever feel like optimizing your hotel's meeting and event space is a high-stakes game of Tetris? It is! Discover how understanding Revenue per Square Meter (RSM) helps you strategically fit unique events into your venue, eliminate gaps,and boost profitability by making every square meter count.
Rethinking Event Size: Why "Bigger" Isn't Always "Smarter"
What if the future of events isn't just bigger—but smarter? This post explores why analyzing event size trends is key to venue agility, from optimizing room layouts for smaller meetings to repurposing ballrooms. Discover how adaptability, driven by data, is becoming the new standard for strategic event management.