Discover how Crowne Plaza Antwerp optimizes Meetings & Events revenue with Get Into More. Read insights from Willem Meeus & Mathieu Van Welden on data-driven M&E success.

Ever feel like optimizing your hotel's meeting and event space is a high-stakes game of Tetris? It is! Discover how understanding Revenue per Square Meter (RSM) helps you strategically fit unique events into your venue, eliminate gaps,and boost profitability by making every square meter count.

What if the future of events isn't just bigger—but smarter? This post explores why analyzing event size trends is key to venue agility, from optimizing room layouts for smaller meetings to repurposing ballrooms. Discover how adaptability, driven by data, is becoming the new standard for strategic event management.